Arlene’s career has spanned artist management and development, senior management for Fortune 500 companies and tech startups; film, television, and web production; Broadway and Las Vegas show marketing; website and content creation.
She currently oversees oversees the West Coast Strategy & Delivery team for Allied Global Marketing and is head of the agency’s Las Vegas office. She represents a number of prestigious entertainment, resort, and hospitality clients; among them are Amazon, Carnival Corporation, Fashion Show, Grand Canal Shoppes, Graton Resort Casino, JABBAWOCKEEZ, Nevada Ballet Theatre, PALMS, Station Casinos, The Smith Center For The Performing Arts, Wolfgang Puck Worldwide, and more.
She produced the acclaimed feature documentary The Night James Brown Saved Boston (which premiered at the 2008 SXSW Film Festival) for VH1 and Fremantle. She was coordinating producer for Lionsgate’s The U.S. vs. John Lennon (2006) and for the Authorized Pictures feature documentary Who Is Harry Nilsson? (2010). She also produced digital advertising campaigns for Broadway productions including “The Book of Mormon” via BLT Communications.
From 2008-2013 she managed Tears For Fears co-founder Curt Smith. Along with Smith and Mike Rotman, she produced the groundbreaking 2010 weekly live music web series “Stripped Down Live With Curt Smith.”
She’s a founding partner of SW14 Group, a strategy, management and content consultancy established in 1999. Its practice focuses on social media, online privacy, and content creation. SW14’s client roster has included AOL Europe, Barnes and Noble, BBC Online, BLT & Associates, Luxury Living magazine, MTV Networks Europe, Outlook Amusements, Standard Capital, Isle of Oz, and Tasting Panel magazine, as well as private individuals.
As part of the launch of AOL UK in 1996, Arlene oversaw operations security, online promotions and online community, and produced the Chat channel. Prior to AOL, as Vice President, Marketing for DIC Entertainment, she directed ad sales, marketing and distribution, and shared responsibility for programming sales. She began her career in the media department at Ogilvy & Mather, where she rose to Assistant Media Director for clients including CBS Entertainment Division, Mattel Toys and American Express.
Arlene is a member of the Producers Guild, the Academy of Television Arts and Sciences, NARAS, and The Caucus. She’s spoken at Digital Hollywood, the USC Annenberg School for Communication, Chapman University, and the Otis School of Art and Design. She was a founding board member of Vintage Hollywood Foundation and served on the President’s Council of her alma mater, Smith College. She’s lived and worked in both the US and the UK, and currently makes her home in Las Vegas.