Tag Archives | CES

Getting To And From The LVCC

If you’ll be attending CES this week in Las Vegas, you won’t be alone. The Consumer Electronics Association estimates that about 120,000 others will be doing the same thing.

Unless you’re staying a short walk away at the Hilton or the Renaissance, getting to and from the Las Vegas Convention Center can be a time-consuming nightmare. Between drivers, taxis and shuttle buses, traffic to and from the place gets gridlocked. It can take less time to walk from The Strip, and that’s saying something. But with weather projected to be quite chilly this week, walking a half-mile or more might not be your cup of tea.

My recommendation is to take the Monorail. Often it’s not the most convenient mode of transportation, seeing as it’s located at the back of he hotels on the east side of The Strip. But for CES it’s perfect. It glides above the traffic and delivers you right to the Convention Center. It costs $5 each way* – more than a free shuttle, but  less than you’d spend on a taxi. Either way, you’re likely to save a lot of time, and your time is worth money, right?

*If you’re going back and forth more than once a day, you can get a one-day pass for $12, or a 3-day pass for $28.

Bonus tip: If you’re staying on the south end of tThe Strip (Four Seasons/Mandalay/THEhotel, Luxor, Excalibur, NYNY, MGM Grand, Monte Carlo, etc), board at the MGM Grand. It’s where the Monorail originates, so it’s your best chance at getting a seat, and the cars will be quite crowded by the time you get to the Convention Center.

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The Cosmopolitan LV’s Fresh Approach To Twitter

I’m not privy to their (social) marketing plans, and I’ve not yet seen the property (although I plan to visit next week when I’m at CES). But I’m impressed and a bit charmed by The Cosmopolitan LV‘s approach to Twitter.

It doesn’t merely tout its rooms, rates, restaurants and entertainment offerings, thank those who do so, or respond to feedback.

Rather, the Twitter stream strikes me as a complementary extension of the property’s overall branding: self-confident; interested in a wide swath of (smart) popular culture; unafraid to extol the virtues of others’ brands and accomplishments; playful; fun. They tweet about art, architecture, film, food (and not just their own restaurateurs), drink, music, and more. Some recent examples:

In short, by telling us what IT likes, the Cosmopolitan is subtly suggesting why WE might very well like IT as well. That’s refreshing and clever. To whoever’s behind the feed, and the overall marketing strategy, I say “well done.” If the property itself is as creative and entertaining as the marketing – and from early anecdotal reports, it is – I’m sure I and many others will have lots of fun there.

Links:
Cosmopolitan LV Twitter Feed
Cosmopolitan LV website

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