Arlene Wszalek is a strategic advisor and founding partner at SW14 Group. She works with a select group of organizations on growth strategy, marketing, and decision-making, and speaks on how leaders navigate complexity, change, and emerging technology in real-world environments.
Her speaking engagements include keynotes, panels, and executive roundtables on marketing transformation, AI integration, organizational clarity, and agency–client dynamics. A longtime senior executive in the agency world, Arlene is known for her ability to cut through complexity and get to the heart of what drives results.
Earlier in her career, she held leadership roles in artist management, film and television production, digital media, and startup ventures – experience that gives her both a broad strategic lens and a sharp focus on outcomes.
She is a member of the Academy of Television Arts & Sciences, the Producers Guild of America, and the Recording Academy (NARAS). She has also served as a judge for the ThinkLA IDEA Awards, recognizing excellence in marketing work across Southern California.
Selected speaking engagements / appearances
- Women in Hospitality Leadership Conference Breakout session: “Leading with Data: Making Decisions with Empathy and Analytics” (Las Vegas, 2026)
- Netflix x Otis Entertainment Certificate Program Session topic: Managing Creative Projects Amid Constant Check-Ins (virtual event, 2025)
- Women in Hospitality Leadership Conference (Las Vegas, 2025)
- Content Americas Topic: Content Considerations for 2024 and Beyond (Miami, 2024)
- Genuine Humans podcast: Arlene Wszalek played Scrabulous with Curt Smith (2021)
- Best of the West (virtual event, 2020)
- Digital Hollywood (Los Angeles, 2018)
Sample Topics
- Better dashboards won’t make you a better leader. Better questions will.
- Building Better RFPs: Clarity, Strategy, and Avoiding Spec Work
- Where AI Adds Value – and Where It Still Needs Us
- Awareness Doesn’t Equal Familiarity: Why Brand Recognition Isn’t the Same as Relevance
- Protecting Creative Flow in Project-Driven Environments
- Trusting the Turns in a Nonlinear Career
- Decisions Under Pressure: How Leaders Navigate Competing Priorities and Incomplete Information
Booking Inquiries
Interested in booking Arlene for your event, panel, podcast, or private roundtable? Use our Contact form.