Arlene’s career has spanned artist management and development, senior management for Fortune 500 companies and tech startups; film, television, and web production; marketing for streaming networks as well as Broadway and Las Vegas shows; and website and content creation.
She is currently Executive Vice President, Strategy & Innovation for Allied Global Marketing where she represents a number of prestigious entertainment, lifestyle, and hospitality brands. Current and former engagements include 50 Eggs, AMC Networks, AREA15, Burke Williams, Carnival Corp., The Guardian, iQIYI, JABBAWOCKEEZ, Napster, Netflix, Nevada Ballet Theatre, Station Casinos, Telemundo, The Venetian Las Vegas, Wolfgang Puck Worldwide, and more. She also serves on the Advisory Board of LVIMA.
She produced the acclaimed feature documentary The Night James Brown Saved Boston (which premiered at the SXSW Film Festival) for VH1 and Fremantle. She was coordinating producer for Lionsgate’s The U.S. vs. John Lennon and for the Authorized Pictures feature documentary Who Is Harry Nilsson?. She also produced digital advertising campaigns for Broadway productions including “The Book of Mormon.”
From 2008-2013 she managed Tears For Fears co-founder Curt Smith. Along with Smith and Mike Rotman, she produced the groundbreaking 2010 weekly live music web series “Stripped Down Live With Curt Smith.”
She’s a founding partner of SW14 Group, a strategy and marketing consultancy established in 1999. SW14’s client roster has included AOL Europe, Barnes and Noble, BBC Online, BLT & Associates, Luxury Living magazine, MTV Networks Europe, Outlook Amusements, Standard Capital, Isle of Oz, and Tasting Panel magazine, as well as private individuals.
As part of the launch of AOL UK in 1996, Arlene oversaw operations security, online promotions and online community, and produced the Chat channel. Prior to AOL, as Vice President, Marketing for DIC Entertainment, she directed ad sales, marketing and distribution, and shared responsibility for programming sales. She began her career in the media department at Ogilvy & Mather, where she rose to Assistant Media Director for clients including CBS Entertainment Division, Mattel Toys and American Express.
Arlene is a member of the Producers Guild, the Television Academy, and NARAS. She’s spoken at Digital Hollywood, the USC Annenberg School for Communication, Chapman University, and the Otis School of Art and Design. She was a founding board member of Vintage Hollywood Foundation and served on the President’s Council of her alma mater, Smith College. She’s lived and worked in both the US and the UK.