Arlene Wszalek is a strategic consultant, marketing executive, and thought leader with decades of experience guiding brands and businesses through transformation, innovation, and growth. She speaks on strategy, marketing, organizational change, and the evolving role of A.I. in decision-making.
Speaker Bio
Arlene Wszalek is a partner at SW14 Group, a consulting firm specializing in strategy, marketing, and insights. With more than 25 years of experience spanning entertainment, media, technology, and consumer brands, she brings a rare blend of analytical rigor, creative thinking, and leadership insight to her work.
Her speaking engagements have included panels, industry roundtables, and keynote sessions focused on marketing transformation, AI integration, organizational clarity, and agency-client dynamics. A longtime senior executive in the agency world, Arlene is known for her ability to cut through complexity and get to the heart of what drives results.
She is a member of the Academy of Television Arts & Sciences, the Producers Guild of America, and the Recording Academy (NARAS).
Selected speaking engagements / appearances
- Netflix x Otis Entertainment Certificate Program (virtual event, 2025)
- Women in Hospitality Leadership Conference (Las Vegas, 2025)
- Content Americas (Miami, 2024)
- Genuine Humans podcast (2021)
- Best of the West (virtual event, 2020)
- Digital Hollywood (Los Angeles, 2018)
She is a member of the Academy of Television Arts & Sciences, the Producers Guild of America, and the Recording Academy (NARAS).
Sample Topics
- The Future of RFPs: Clarity, Strategy, and Avoiding Spec Work
- Navigating Change in a Strategy-Driven Organization
- Where A.I. Adds Value—and Where It Still Needs Us
- Lessons from the Agency World: What Clients Really Want (and Why They Rarely Say It)
- Getting Buy-In Without Buzzwords
Booking Inquiries
Interested in booking Arlene for your event, panel, podcast, or private roundtable? Use our Contact form.