SW14 Group provides strategy, marketing, and research insight services that help businesses uncover opportunities and drive sustainable growth. Founded in 1999, we combine decades of leadership experience to deliver tailored solutions that move businesses forward.
Our collaborative approach identifies opportunities across customer acquisition, brand positioning, company culture, organizational structure, operations, and technology. Most importantly, once insights and priorities are aligned, we help clients focus, act, and implement – ensuring that strategy leads to measurable results.
We also specialize in marketing RFP optimization, guiding brands to issue RFPs that improve vendor selection and strengthen business outcomes.Â
We serve clients across technology, gaming, media, entertainment, hospitality, and personal management, from early-stage ventures to global enterprises. Founders and partners Tom Wszalek and Arlene Wszalek bring a combined five decades of U.S. and international experience in both corporate and entrepreneurial environments.
SW14 Group has served clients in both the U.S. and U.K. Both partners are members of the Academy of Television Arts & Sciences. Arlene is also a member of the Producers Guild of America and the Recording Academy (NARAS).