Arlene Wszalek is a strategic advisor and growth leader with 25+ years of experience spanning marketing, innovation, digital transformation, and governance-related work across the media, entertainment, hospitality, destination, and consumer lifestyle sectors. She helps boards and leadership teams navigate marketing-driven growth and strategic inflection points, drawing on a blend of corporate, agency, and entrepreneurial experience.
As EVP, Strategy and Innovation at Allied Global Marketing, she led high-stakes engagements for Carnival Corp., The Venetian Las Vegas, Sony, LA Tourism, The Guardian, Netflix, Telemundo, and other global brands. Her work drove revenue growth, capability building, enterprise-wide innovation, and organizational alignment, including early leadership in AI adoption, automation, and data-driven decision-making.
Today, she advises companies on brand strategy, market expansion, business planning, and RFP clarity and optimization, supporting leadership teams in making thoughtful and well-aligned strategic decisions.
Earlier in her career, she worked across artist management, film and television, digital production, and startup ventures—experience that gives her both a broad strategic lens and a sharp focus on results. She also speaks regularly at industry conferences and executive forums on marketing strategy, emerging technology, and leadership.
Arlene is a member of the Producers Guild, the Television Academy, and NARAS. Her speaking engagements include the Netflix x Otis Entertainment Certificate Program, the Women in Hospitality Leadership Conference, Digital Hollywood, the USC Annenberg School for Communication, Chapman University, and the Otis College of Art and Design. She was a founding board member of Vintage Hollywood Foundation and served on the President’s Council of her alma mater, Smith College. She’s lived and worked in both the US and the UK.