Arlene Wszalek is a founding partner at SW14 Group, a consultancy specializing in strategy, marketing, and insights. With over 25 years of experience guiding entertainment, media, technology, and consumer brands through transformation, innovation, and growth, she brings a rare blend of analytical rigor, creative thinking, and leadership insight to her work.
Her speaking engagements have included keynotes, panels, and industry roundtables on marketing transformation, AI integration, organizational clarity, and agency–client dynamics. A longtime senior executive in the agency world, Arlene is known for her ability to cut through complexity and get to the heart of what drives results.
Earlier in her career, she held leadership roles in artist management, film and television production, digital media, and startup ventures – experience that gives her both a broad strategic lens and a sharp focus on outcomes.
She is a member of the Academy of Television Arts & Sciences, the Producers Guild of America, and the Recording Academy (NARAS).
Selected speaking engagements / appearances
- Netflix x Otis Entertainment Certificate Program (virtual event, 2025)
- Women in Hospitality Leadership Conference (Las Vegas, 2025)
- Content Americas (Miami, 2024)
- Genuine Humans podcast (2021)
- Best of the West (virtual event, 2020)
- Digital Hollywood (Los Angeles, 2018)
She is a member of the Television Academy, the Producers Guild of America, and the Recording Academy.
Sample Topics
- Building Better RFPs: Clarity, Strategy, and Avoiding Spec Work
- Where AI Adds Value – and Where It Still Needs Us
- Awareness Doesn’t Equal Familiarity: Why Brand Recognition Isn’t the Same as Relevance
- Protecting Creative Flow in Project-Driven Environments
- Trusting the Turns in a Nonlinear Career
- Clarity in the Fog: Decision-Making When the Future’s Moving Faster Than the Forecast
Booking Inquiries
Interested in booking Arlene for your event, panel, podcast, or private roundtable? Use our Contact form.