New research on AI-generated brand recommendations is a canary in the coal mine for how AI is reshaping marketing measurement in real time. Rand Fishkin of Sparktoro just published an analysis showing that AI tools, including LLM-based systems, are wildly inconsistent when generating AI-generated brand recommendations. Identical prompts, run repeatedly through the same model, produce…
The biggest barrier to enterprise AI adoption isn’t model quality. It’s a fundamental conflict between computational utility and enterprise governance. To be reliably useful, LLMs require context, memory, and continuity. To be secure, enterprise systems are often designed to be stateless, sandboxed environments that wipe the slate clean the moment a session ends. This creates a “Clean Slate”…
Yesterday Apple pushed us a step closer to something that not so long ago felt like science fiction: a post wallet world. It began rolling out US passport support in Apple Wallet, joining the digital drivers’ licenses already supported in more than a dozen states. We’re at the inflection point where for many, a physical…