creator marketing

Influencer-led visitors; expectation gaps

Marketing & Growth
When Demand Is Strong but Advocacy Is Not
March 26, 2026April 13, 2026
How influencer-shaped expectations are creating a perception gap in Las Vegas tourism The 2025 LVCVA Visitor Profile Study (download PDF here) surfaces a meaningful shift in visitor behaviorfor guests who plan their trips using influencers. This “influencer-led” visitor arrives with a highly curated, high-expectation version of the destination already in mind. What stands out is…
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Marketing & Growth
Platforms, Creators, and the Fight for Context
June 17, 2025April 13, 2026
By Arlene Wszalek and Tom Wszalek The Big Picture Recent creator economy trends across media, tech, and entertainment point to a single, powerful theme: Control is the new currency. From interface updates to monetization shifts to alternative ownership models, platforms and creators alike are renegotiating who controls visibility, tone, and value. At the same time,…
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