GLP-1

GLP-1 impact on F&B and hospitality

Hospitality & Experience
When Appetite Changes, Experience Design Must Follow
April 9, 2026April 13, 2026
Confession: I can’t handle a seven-course tasting menu anymore. Not because I don’t want to. Because I physically can’t. Roughly 8% of U.S. adults are now on GLP-1s (I’m one of them). Many projections suggest this number will at least double before the end of the decade. Meanwhile, restaurants are leaning further into longer formats:…
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Marketing & Growth
GLPs and the Business of Consuming Less
December 16, 2025April 13, 2026
How a rapid shift in appetite is reshaping food, hospitality, fitness, and lifestyle demand GLPs aren’t just a weight-loss story. They’re a consumption-reduction story, with downstream effects well beyond food and drink. For people using them – recent Gallup data reported by NPR says 12.4% of U.S. adults today, more than double the rate from…
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