Loyalty vs. advocacy; conversion breakdown
What do Netflix, Hermès, UHNW brands, and a Las Vegas restaurateur have in common? It’s a pattern that helps explain why strong brands stop being chosen. Last week, Hub Entertainment Research published an analysis of Netflix by Brandon Katz. Subscriber growth is strong, total viewing is up, and streaming continues to take share. But time…
How influencer-shaped expectations are creating a perception gap in Las Vegas tourism The 2025 LVCVA Visitor Profile Study (download PDF here) surfaces a meaningful shift in visitor behaviorfor guests who plan their trips using influencers. This “influencer-led” visitor arrives with a highly curated, high-expectation version of the destination already in mind. What stands out is…
Over the past few weeks, three disparate news items caught my attention. These stories come from different industries, with different budgets and instincts. To me, they point in the same direction. Brand building isn’t suddenly becoming important again. It’s always been a competitive advantage. What changed was the industry’s focus. As digital channels became more…