Narrative craft in advertising and content
Nearly 30 years later, this ad for Impulse Body Spray remains one of the most effective spots I’ve ever seen. I came across an old (2010!) post on here this week and realized the video link was broken. Fixing it sent me back to the ad I’d written about. It’s even better than I remembered….
Over the past few weeks, three disparate news items caught my attention. These stories come from different industries, with different budgets and instincts. To me, they point in the same direction. Brand building isn’t suddenly becoming important again. It’s always been a competitive advantage. What changed was the industry’s focus. As digital channels became more…
Parmigiano Reggiano has signed with UTA for film and TV placement. Yes, cheese now has an agent. At first glance it feels like a quirky headline, but it points to a bigger shift that’s been underway for years. Many Americans call it Parmesan, plenty think of the green can, and even when the real thing…