Cost of production, IP, licensing in experience venues
Sphere Entertainment has made clear that its ambition isn’t a single icon venue, but a network of Spheres across multiple markets and capacity tiers. Its significance is economic, not architectural. The Real Cost of Sphere Content Producing content for Sphere is capital-intensive. Whether it’s musical artists developing custom visuals and spatial audio, Sphere originals like…
Over the past few weeks, three disparate news items caught my attention. These stories come from different industries, with different budgets and instincts. To me, they point in the same direction. Brand building isn’t suddenly becoming important again. It’s always been a competitive advantage. What changed was the industry’s focus. As digital channels became more…
Parmigiano Reggiano has signed with UTA for film and TV placement. Yes, cheese now has an agent. At first glance it feels like a quirky headline, but it points to a bigger shift that’s been underway for years. Many Americans call it Parmesan, plenty think of the green can, and even when the real thing…