Red-teaming, critical thinking bots, structured analysis
When Alignment Masks Risk Some of the most expensive strategic mistakes aren’t made in chaos. They happen in rooms that feel aligned. When an executive team reaches agreement quickly, it feels like certainty and momentum. Speed and unanimity create energy. They can also create blind spots. Strong internal consensus is often where risk takes root….
Earlier this month I attended the Las Vegas Women’s Marketing Collective quarterly meetup, which featured a panel discussion titled “Hard Truths & Honest Wins: Navigating Advice That Stuck.” During the audience Q&A one of the speakers, LVCVA’s VP of PR and Communications Molly Castano, responded to a question from a UNLV student with a line…
The Strategist’s Edge This is an occasional series about how to lead with intent, nuance, and purpose, whether you’re building brands, guiding teams, or making decisions that matter. Check out the rest of the series here. When was the last time you cut through complexity so effectively that everyone in the room understood what to…
When organizations issue an RFP, they often focus most of their energy on the questions. What should we ask? What information do we need? How can we ensure the proposals we receive are apples-to-apples? What gets less attention, but deserves far more, are the RFP evaluation criteria. The scoring model, if you will. Evaluation criteria…
An article I published a decade ago about business words that start with “C” has been getting some recent traction. It gave me pause to reflect on how relevant it remains today, and whether there were additional “C words” beyond the original eight that might be worth adding to the mix based on the same…
The Assumption of Clarity It’s common to think that the more information you include in an RFP, the better the outcome will be. After all, clarity is kind, right? And a comprehensive brief should, in theory, yield more accurate and aligned responses. But there’s a nuance worth exploring: not everything needs to be defined up…