high tech / high touch

Naisbitt framework; cultural response to technology

  • Artisanal Intelligence

    Vinyl records. Craft spirits. Hand-knit clothing. Memorable meals. As tech becomes more powerful and pervasive, the appeal of things that feel human, tangible, and personal tends to rise alongside it. Futurist John Naisbitt gave this pattern a name in Megatrends: “high tech / high touch.” In The Experience Economy, Pine and Gilmore argue that as…