Vinyl records. Craft spirits. Hand-knit clothing. Memorable meals. As tech becomes more powerful and pervasive, the appeal of things that feel human, tangible, and personal tends to rise alongside it. Futurist John Naisbitt gave this pattern a name in Megatrends: “high tech / high touch.” In The Experience Economy, Pine and Gilmore argue that as…
A look at the hidden system behind social media nostalgia trends and how everyday posts can become valuable training data for AI models.
There’s been much chatter lately about the “tells” of AI writing. The cliché words and phrases. The tidy triads. The “it’s not this, it’s that” and the staccato single-sentence paragraphs. They’re ubiquitous now. But they’re symptoms of the real problem: letting AI replace your voice. When you know how someone writes, you develop a subconscious…
(Originally published on Allied Global Marketing’s Knowledge page.) A modern marketing strategy is only as strong as the data behind it—but not all data is created equal. In this post for Allied Global Marketing, I explore how brands can shift their focus from passive metrics to intelligent insights that drive real impact. From aligning data…
(This post was originally published on The Drum.) This article explores how automation and generative AI are reshaping the modern marketing agency—from media buying and reporting to creative development and strategy. It highlights not only the tools transforming the industry but also the shifting expectations of clients and talent. While the tech is evolving fast,…