marketing analytics

Data-driven marketing; measurement methodology

Marketing & Growth
AI Visibility Is a Signal. It’s Not the Standard.
February 18, 2026April 13, 2026
The Rise of AI Visibility Metrics In recent months, AI visibility metrics have become a focal point in marketing discussions. As AI-generated responses reshape how people discover brands, it’s natural to ask how often your brand appears and whether that visibility is rising or falling. That leads quickly to practical questions: What should we measure?…
Read More AI Visibility Is a Signal. It’s Not the Standard.
Marketing & Growth
AI-Generated Brand Recommendations Are Exposing a Measurement Problem
February 3, 2026April 13, 2026
New research on AI-generated brand recommendations is a canary in the coal mine for how AI is reshaping marketing measurement in real time. Rand Fishkin of Sparktoro just published an analysis showing that AI tools, including LLM-based systems, are wildly inconsistent when generating AI-generated brand recommendations. Identical prompts, run repeatedly through the same model, produce…
Read More AI-Generated Brand Recommendations Are Exposing a Measurement Problem