metrics

Strategy & Decision-Making
When Strong Brands Stop Being Chosen
April 6, 2026April 13, 2026
What do Netflix, Hermès, UHNW brands, and a Las Vegas restaurateur have in common? It’s a pattern that helps explain why strong brands stop being chosen. Last week, Hub Entertainment Research published an analysis of Netflix by Brandon Katz. Subscriber growth is strong, total viewing is up, and streaming continues to take share. But time…
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Marketing & Growth
AI Visibility Is a Signal. It’s Not the Standard.
February 18, 2026April 13, 2026
The Rise of AI Visibility Metrics In recent months, AI visibility metrics have become a focal point in marketing discussions. As AI-generated responses reshape how people discover brands, it’s natural to ask how often your brand appears and whether that visibility is rising or falling. That leads quickly to practical questions: What should we measure?…
Read More AI Visibility Is a Signal. It’s Not the Standard.