The Strategist’s Edge is an occasional series about how to lead with focus, nuance, and purpose – whether you’re building brands, guiding teams, or making decisions that matter. Each post explores a key tension at the heart of strategic leadership.
How a rapid shift in appetite is reshaping food, hospitality, fitness, and lifestyle demand GLPs aren’t just a weight-loss story. They’re a consumption-reduction story, with downstream effects well beyond food and drink. For people using them – recent Gallup data reported by NPR says 12.4% of U.S. adults today, more than double the rate from…
The reasons people travel to Las Vegas today are more intentional, more varied, and more specific than you might think. Traditional leisure is still here, of course, but tens of thousands of visitors now choose Las Vegas for reasons that didn’t exist a decade ago. And while Las Vegas is the most visible example of…
Earlier this month I attended the Las Vegas Women’s Marketing Collective quarterly meetup, which featured a panel discussion titled “Hard Truths & Honest Wins: Navigating Advice That Stuck.” During the audience Q&A one of the speakers, LVCVA’s VP of PR and Communications Molly Castano, responded to a question from a UNLV student with a line…
The Strategist’s Edge This is an occasional series about how to lead with intent, nuance, and purpose, whether you’re building brands, guiding teams, or making decisions that matter. Check out the rest of the series here. When was the last time you cut through complexity so effectively that everyone in the room understood what to…
The Strategist’s Edge This is an occasional series about how to lead with intent, nuance, and purpose, whether you’re building brands, guiding teams, or making decisions that matter. Check out the rest of the series here. Whether or not “strategist” is your title, a core part of leading smart, effective agency work is helping ideas…