The partnership Cosm and the NHL just announced standardizes ultra high-resolution, multi-angle capture in all 32 NHL arenas. Today, that supports replay, player safety, officiating, and digital content. Put another way: it embeds immersive-native production infrastructure league-wide. For Cosm, the significance goes beyond any single use case. Their ecosystem spans arena-based capture systems, cloud production…
When Alignment Masks Risk Some of the most expensive strategic mistakes aren’t made in chaos. They happen in rooms that feel aligned. When an executive team reaches agreement quickly, it feels like certainty and momentum. Speed and unanimity create energy. They can also create blind spots. Strong internal consensus is often where risk takes root….
The Rise of AI Visibility Metrics In recent months, AI visibility metrics have become a focal point in marketing discussions. As AI-generated responses reshape how people discover brands, it’s natural to ask how often your brand appears and whether that visibility is rising or falling. That leads quickly to practical questions: What should we measure?…
As it becomes more embedded in executive workflows, I’m doing a lot of thinking about AI decision-making in governance. As part of that, I’ve been experimenting with a new tool called Critical Thinking Bot. What caught my attention about it wasn’t speed or output quality. It was the premise: it’s explicitly designed to s l…
New research on AI-generated brand recommendations is a canary in the coal mine for how AI is reshaping marketing measurement in real time. Rand Fishkin of Sparktoro just published an analysis showing that AI tools, including LLM-based systems, are wildly inconsistent when generating AI-generated brand recommendations. Identical prompts, run repeatedly through the same model, produce…
Sphere Entertainment has made clear that its ambition isn’t a single icon venue, but a network of Spheres across multiple markets and capacity tiers. Its significance is economic, not architectural. The Real Cost of Sphere Content Producing content for Sphere is capital-intensive. Whether it’s musical artists developing custom visuals and spatial audio, Sphere originals like…
How a rapid shift in appetite is reshaping food, hospitality, fitness, and lifestyle demand GLPs aren’t just a weight-loss story. They’re a consumption-reduction story, with downstream effects well beyond food and drink. For people using them – recent Gallup data reported by NPR says 12.4% of U.S. adults today, more than double the rate from…
The reasons people travel to Las Vegas today are more intentional, more varied, and more specific than you might think. Traditional leisure is still here, of course, but tens of thousands of visitors now choose Las Vegas for reasons that didn’t exist a decade ago. And while Las Vegas is the most visible example of…
Over the past few weeks, three disparate news items caught my attention. These stories come from different industries, with different budgets and instincts. To me, they point in the same direction. Brand building isn’t suddenly becoming important again. It’s always been a competitive advantage. What changed was the industry’s focus. As digital channels became more…
Parmigiano Reggiano has signed with UTA for film and TV placement. Yes, cheese now has an agent. At first glance it feels like a quirky headline, but it points to a bigger shift that’s been underway for years. Many Americans call it Parmesan, plenty think of the green can, and even when the real thing…
A LinkedIn post by Carolene Meli this week imagined helping Celine Dumont, the impeccably ruthless executive from The Morning Show, reshape her public image. Carolene’s idea was elegant and powerful: help a leader tell her story through consistent writing and speaking that reveals her dimension and credibility. Done well, it benefits both the leader and…
Earlier this month I attended the Las Vegas Women’s Marketing Collective quarterly meetup, which featured a panel discussion titled “Hard Truths & Honest Wins: Navigating Advice That Stuck.” During the audience Q&A one of the speakers, LVCVA’s VP of PR and Communications Molly Castano, responded to a question from a UNLV student with a line…
The Strategist’s Edge This is an occasional series about how to lead with intent, nuance, and purpose, whether you’re building brands, guiding teams, or making decisions that matter. Check out the rest of the series here. When was the last time you cut through complexity so effectively that everyone in the room understood what to…
An agency executive reached out to me after reading my recent RFP Clarity series. They wanted to understand why their team’s RFP efforts were falling short of expectations. Our conversation reminded me that the classic 4 Ps of marketing (Product, Price, Place, Promotion) don’t explain much about who wins or loses in a competitive agency…
Every agency knows the thrill of a new RFP landing in the inbox. The scope looks compelling, the brand name has impact, and the team’s first instinct is to say YES. But just as clients should be intentional about what they ask in RFPs, agencies should be intentional about which opportunities they pursue. Not every…
To close the RFP Clarity series, let’s return to where it all begins: the RFP itself. Over the course of this series, we’ve explored the quiet forces that shape how agencies respond to RFPs and why brands might not get the proposals they hoped for. It’s not necessarily about the caliber of the agencies. It…
When you issue an RFP, you’re not simply looking for a vendor. You’re setting the tone for the kind of partnership you want to build and signaling your organization’s approach to integrity. That signal starts well before any contract is signed. Whether consciously or not, your RFP integrity sets the tone for a future working…
From wasted hours to missed opportunities, here’s what a poorly constructed RFP really costs you. Not all RFPs are created equal, and not all of them are worth answering. By this point in the series, we’ve looked at how to make RFPs clearer, more strategic, and more effective. But what happens when you don’t? The…
Your RFP is complete and you’ve selected a partner – but the relationships you maintain beyond that choice can be just as valuable. Once the RFP process concludes, many brands go quiet. A contract is awarded and the rest of the agencies – which have invested serious time and thinking – are left with a…
Somewhere along the way, “networking” became a dirty word. It started to conjure images of working a room, collecting business cards, or adding people on LinkedIn you’d never actually met. At its best, though, networking has never been about card stacks or contact lists. It’s about relationships: think of it more like networking as a…
Not every project needs a formal proposal. Sometimes, a clear brief and a conversation are the better path. RFPs have their place. When thoughtfully constructed, they bring structure, consistency, and fairness to complex decisions. They help compare options side by side, especially when the stakes are high or the partners are unfamiliar. But not every…
When the Proposal Looks Polished, But Something Feels Off Even a well-written RFP won’t guarantee perfect proposals, although it should make off-base ones less likely. When the responses start coming in, it’s worth reading with two lenses: What does this proposal reveal about the agency? And what might red flags in agency proposals be telling…
When organizations issue an RFP, they often focus most of their energy on the questions. What should we ask? What information do we need? How can we ensure the proposals we receive are apples-to-apples? What gets less attention, but deserves far more, are the RFP evaluation criteria. The scoring model, if you will. Evaluation criteria…
Resource Expectations Shape The Team You’ll Actually Get. When you’re hiring an agency, you’re not just hiring a brand name; you’re hiring the people behind it. And yet, many RFPs focus heavily on services, timelines, and budgets while leaving critical questions about the team itself frustratingly vague. If you want the right team on your…