The automation- and AI-powered marketing agency of the future is already here
(This post was originally published on The Drum.)
This article explores how automation and generative AI are reshaping the modern marketing agency—from media buying and reporting to creative development and strategy. It highlights not only the tools transforming the industry but also the shifting expectations of clients and talent. While the tech is evolving fast, the core challenge remains: using these capabilities to deliver smarter, more efficient, and more impactful marketing.
