(Originally published on Allied Global Marketing’s Knowledge page.) From AI-powered personalization to AR-enhanced environments, guest expectations are rapidly evolving. In this post, I explore key takeaways from CES 2025 and how forward-thinking entertainment and hospitality brands can embrace emerging tech to create smarter, more seamless guest journeys. Read the full article on the AGM website
(Originally published on Allied Global Marketing’s Knowledge page.) We’re heading into a year that promises big shifts in audience behavior, platform innovation, and how brands define success. I shared my perspective on what’s ahead with Allied Global Marketing—highlighting the seven trends that I believe will shape 2025. From AI-powered personalization to the growing fusion of…
(Originally published on Allied Global Marketing’s Knowledge page.) When it comes to major events packed with brands, booths, and activations, it’s easy to get swept up in the noise. But does showing up always equal standing out? In this article for Allied Global Marketing, I unpack the pros and cons of participating in high-clutter events…
(Originally published on Allied Global Marketing’s Knowledge page.) A modern marketing strategy is only as strong as the data behind it—but not all data is created equal. In this post for Allied Global Marketing, I explore how brands can shift their focus from passive metrics to intelligent insights that drive real impact. From aligning data…
(This post was originally published on The Drum.) This article explores how automation and generative AI are reshaping the modern marketing agency—from media buying and reporting to creative development and strategy. It highlights not only the tools transforming the industry but also the shifting expectations of clients and talent. While the tech is evolving fast,…
(Originally published on the Allied Global Marketing Knowledge page.) Your brand is never “finished”—it’s a living system that needs regular check-ins to stay aligned with your audience, your goals, and the cultural moment. In this article for Allied Global Marketing, I dive into how and why to conduct strategic brand audits. From evaluating brand equity…
The Insight There’s a significant gulf between consumers aware of a given product or service (those who have heard of it), and those familiar with it (meaning they could explain the product or service, and what it offers, to someone else). Awareness by itself is insufficient to differentiate your product from competitors, or to enable…
One of the perks of being a Las Vegas Local is discounts, discounts almost everywhere. Here are some deals for on-Strip dining which have caught my eye recently. Daniel Boulud’s db Brasserie, located in the Venetian’s Restaurant Row, is offering locals 30% off through Labor Day (September 7). Not valid during Happy Hours or for parties…
I was asked to create a “Strip” companion piece to my “favorite Off-Strip” wining and dining places. Here are my current favorites: Wining I’m not one for boisterous bars, so my favorite places to imbibe (with one exception) are the lounge areas of restaurants. If you’re looking to dance or hook up, this isn’t the…
It’s always a crazy time when a big show or event is in town. Getting restaurant reservations – or being able to walk in, for that matter – can be impossible. So for those who have asked, here (in alphabetical order) are our favorite places to eat and drink away from the Strip, and why…
An upper floor window at Palazzo affords a glimpse of what few get to see otherwise: the luxury villas at the front of Wynn Las Vegas. Three of them sit above the casino floor; three face toward the pool complex (click on the photo to enlarge it for a better view). They each have private…
Yesterday I was approached via email by a fellow Smith College alumna who found me through our alumnae directory. She’s a career consultant and asked me to spend a brief amount of time on the phone advising a client of hers. Edited to add: the client is not a Smith alum. I’m grateful for the…
Anyone who idolizes you is going to hate you when he discovers that you are fallible. He never forgives. He has deceived himself, and he blames you for it.
The unattributed quotation to the right, engraved in the lobby of the Storyteller’s Cafe at Disney’s Grand Californian Hotel, has often caught my eye. After my most recent visit, my curiosity got the better of me, and I looked up the quotation’s provenance. It’s by Elbert Hubbard, described by Wikipeidia as “an American writer, publisher, artist,…
My husband and I recently stayed twice at the Hotel Le Germain Toronto. I chose the hotel because of its affiliation with Tablet Hotels. I’m a member of the fee-based Tablet Plus program, which provides upgrades and amenities at certain of their properties. Le Germain is a 122-room boutique hotel; while part of a (small)…
In under a month and still in beta, Google+ has attracted 18 million users, or 2.4% of Facebook’s base (per Business Insider). That’s a fairly impressive figure. Time is a finite resource. The time people are now spending on G+ (or turntable.fm, or Namesake, or any other hot new service) is, almost certainly, time taken…
One day, when I had been away from you, I knew what I had been too scared to think. My days are filled no longer with just you, And willingly I will return a wink. It took some time, but distance dulled the thoughts Which scribbled me through high school every day. My stomach now…
Last month we spent a wonderful – and all-too-brief – night at the lovely Hotel Keppler in Paris. It is exactly the kind of place we love: small, discreet, chic. We made the booking through Tablet Hotels (I’m a member of their Tablet Plus program). The hotel is located in the fashion district, a block…
In his new autobiography Stories I Only Tell My Friends, Rob Lowe explains fame from the famous person’s point of view. It’s something I’d never considered before, and yet it makes blinding sense. In this case, the reference is to Francis Ford Coppola’s The Godfather. Lowe once praised the film to Coppola, who replied You know,…
My friend David passed this along. It made me chuckle: THE BOTTLE OF WINE Sally was driving home from one of her business trips in Northern Arizona when she saw an elderly Navajo woman walking on the side of the road. As the trip was a long and quiet one, she stopped…
Catching up on two days worth of notable links: April 4 From the Heifer International site: Kids can make a difference this summer as they participate in your local Read to Feed library program. AOL bought Engadget, but forgot to make sure they’d retain the site’s editorial staff along with it. Oops. E One Entertainment…
This isn’t a commercial or paid endorsement, but it’s going to read like one. Rest assured I’m merely a happy long-term customer. 🙂 Worried about your email address being exposed to spammers after last weekend’s Epsilon breach? Fed up with the spam you already get? Read on. I intentionally use separate email addresses for various…
Linka I found interesting enough to share today: The LAPD joins agencies statewide tomorrow (April 4) in beginning zero-tolerance enforcement of laws prohibiting distracted driving. That menas no texting while driving and no taking while driving (unless you’re using a hands-free device). Think abou it folks. There’s NOTHING so important it can’t wait until you’re…