Data Strategy: Moving Beyond Metrics to Drive Intelligent Marketing
(Originally published on Allied Global Marketing’s Knowledge page.)
A modern marketing strategy is only as strong as the data behind it—but not all data is created equal.
In this post for Allied Global Marketing, I explore how brands can shift their focus from passive metrics to intelligent insights that drive real impact. From aligning data with business goals to activating insights across teams, it’s a practical take on building smarter, more strategic marketing foundations.