High Clutter Events: Should You Stay or Should You Go?
(Originally published on Allied Global Marketing’s Knowledge page.)
When it comes to major events packed with brands, booths, and activations, it’s easy to get swept up in the noise. But does showing up always equal standing out?
In this article for Allied Global Marketing, I unpack the pros and cons of participating in high-clutter events like CES, Comic-Con, and SXSW—and offer guidance on how to make smarter, more strategic decisions about where your brand shows up, and how.
